Bob Buford Tribute – Forbes

As the Programs & Marketing Manager for the Halftime Institute, Alyssa Heffley combines her creativity, strategic top CliftonStrength, and desire to serve others in her day-to-day life. A native Texan, Alyssa grew up in the DFW area. She left the Lone Star State to attend The University of Alabama (Roll Tide!), where she graduated Summa Cum Laude and earned the distinction of Outstanding Advertising & Public Relations Graduate. Prior to joining the Halftime Team in January 2017, Alyssa gained varied experience in promotional, marketing, and communications roles – both in the for-profit and non-profit sectors. From creating corporate promotional campaigns, to strategizing volunteer mobilization at a Food Bank, to developing a child sponsorship program for a school in Uganda, Africa, every step has prepared her for serving Halftimers in her sweet spot. When Alyssa isn’t dreaming up creative ways to help people with smoldering discontent (a key indicator – you’re in Halftime!) find and fulfill their Ephesians 2:10 Calling through Halftime, she can be found leading Young Adults in the Dallas area through Bible Study Fellowship International or looking for a fun spot to enjoy live music. One of Alyssa’s many favorite verses is Ephesians 3:20-21, “To Him who is able to do exceedingly, abundantly beyond anything that we could ask, pray, or think, according to the power at work within us, to Him be the glory forever and ever.”