Dean Niewolny interviewed on July 13, 2017 on “Let’s Talk” with Mark Elfstrand (Episode 182809541) AM1160 Chicago on new book Trade Up: How to Go From Just Making Money to Making a Difference from Baker Publishing Group.

In the middle of Chicago rush-hour, Mark Elfstrand catches up with Dean Niewolny, CEO of the Halftime Institute. Dean is helping people who want to move in a different direction – from just making money to making a difference.

Mark interviews Dean on his background, his book, and the meat of the message.

Highlights of the interview:

  • What does David and Goliath have to do with living with purpose?
  • What was Dean’s cause early in life?
  • What alternative is there to just going through the motions in life? How do we get on a track towards purpose, significance, and living out our calling?
  • What is God’s sweet spot for me?

“Many of us are type-A personalities where every minute is accounted for, and we have technological devices all around us. I always say ‘No Margin, No Mission.’ So we have to re-wire ourselves to have more time margin so that we can live into greater purpose. We can’t make an impact without making time.” Niewolny says.

Listen to the interview here:

Trade Up releases Tuesday, June 18th from Baker Publishing Group. For more information on the book, visit