[unboldintro] Trade Up: How to Move From Just Making Money to Making a Difference 

Releases July 18, 2017 from Baker Publishing.


“The majority of us, however we define success, come to a time when having it for its own sake pales next to the real trophies of true direction: our effects on other lives, a chance to make a difference. And it’s never too late, or too early, to get it.” – Dean Niewolny

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Do you ever wonder if you’re successful at the right things? 

What if your life could have more impact? 

How will you be remembered? 

Wherever you are in your career—starting, midway . . . wrapping it up—if it’s not what you thought, you’ll want to read this story. As you follow Dean’s journey, he opens your path too. Glean the tools to find clarity and to live life to the full. Here are clear steps packed in twenty years worth of stories and hard-won wisdom.

Dean refused to stick it out – even though it meant taking a giant leap. He traded up. Eventually he landed at the helm of the Halftime Institute, where marketplace people go to find their best selves. Then he wrote the book on how to pass up success for something far better – significance.

Wherever you are now, you can know what you are most wired to do. And you can get there.

Pre-Order Trade Up today at your favorite retailer: Amazon.comChristianbook.comBarnes&Noble.com



Endorsements for Trade Up:

We are big fans of Halftime. We have been to the institute and have participated in the follow-up coaching. It has helped us tremendously in our personal and professional ‘refinement’ process. Trade Up can help you move from a life of getting to one of giving.” – Ken and Margie Blanchard, bestselling authors, speakers, and leadership experts


“Dean is a natural leader—the next generation of Halftime.” – Bob Buford, author of Halftime: From Success to Significance, founder of the Halftime Institute and co-founder of Leadership Network


“Few things in life satisfy me more than watching high-functioning women and men use their market skills and experiences to move the purposes of God forward in this world. And very few books clarify the route from here to there. Trade Up delivers on that objective. I highly recommend it.” – Bill Hybels, founding and senior pastor of Willow Creek Community Church


Dean Niewolny spent 23 years in executive roles with three of Wall Street’s largest financial firms, finishing his career in the financial sector as market manager for Wells Fargo Advisors in Chicago, where he oversaw a $100mm market. While in Chicago, he and his wife, Lisa, traveled many times to Africa and, seeing the abject needs of widows and orphans, made life changes that enabled them to get involved, such as helping to complete an orphan home and a hospice home in Durbin, South Africa.

In 2010, Dean left his marketplace career to help more people who, like him, wanted to expand their own first half success and skills into passion and purpose for meeting human needs and making a significant difference. Dean joined the Halftime Institute as Managing Director and in 2011 became Chief Executive Officer. He speaks at events around the world, encouraging business leaders to channel first half achievement into a second half defined by joy, impact and balance.

In 2017, Dean authored his first book, Trade Up. In it, Dean shares candidly about his personal transition into a second half of meaning and significance and the learnings of the Halftime Institute over 20 years of helping marketplace leaders do the same. Trade Up is available for pre-order on Amazon.comChristianbook.com, and Barnes&Noble.com.

Having grown up playing sports—eventually in college and semi-professional baseball—Dean still enjoys coaching his son and attending his games. He and Lisa and their two children live in Southlake, Texas.

“The appetite for significance is at an all time high, yet most people have no idea where or how to identify their gifts and talent—and to connect to their passions. And that’s my love for Halftime. Nothing satisfies more than to help a man or woman say, ‘This is what God has for me to do.’”   — Dean Niewolny, Halftime Institute CEO