By: Dr. Rhonda Kehlbeck, Vice President of Admissions at Halftime Institute “Who is our customer? What does the customer consider value? What is our business?” -Bob Buford (1939-2018) Why do these questions hold so much weight? In order to stay focused on your mission, it’s important to take time to regularly return to these musings originally posed by Peter Drucker. When Bob Buford was with us, he would continually bring us back to these simple, but very significant questions. The reason?